
Pop a Drop
1906 is a cannabis brand that exists at the intersection of medicinal plants and self-care. When they expanded their edibles lineup from chocolates to pills, they wanted to launch the new form factor, Drops, in a way that conveyed its huge leap forward for cannabis consumers. We developed a tagline, Pop a Drop, and a robust campaign to introduce the consumer to this fast-acting toolkit of targeted formulas. Pop a Drop celebrates the absolute ease and satisfaction of optimizing your day with portable low-dose pills that “help you do all the life stuff better.”
Pop a Drop fueled the most successful launch ever within the category in Colorado. The company’s sales doubled almost immediately, and less than a year later, the campaign helped catapult 1906 to expand to multiple other states and quintuple sales.
SCOPE
CREATIVE DIRECTION
MESSAGING
PHOTO ART DIRECTION
CAMPAIGN + COLLATERAL DESIGN
PACKAGING DESIGN
ROLE CREATIVE DIRECTOR, DESIGNER
CREATIVE DIRECTOR / COPYWRITER HEATHER LARIMER
EXECUTIVE PRODUCER TRACY GALLAGHER HENDRIKS
LIFESTYLE PHOTOGRAPHY THE MARBLES, DOMINIC DISAIA
PRODUCT PHOTOGRAPHY BEN SELLON
PRODUCTION VACATION THEORY, KATIE REARDON SELLON
RETOUCHING KYLE PERO











