Pop a Drop

 

1906 is a cannabis brand that exists at the intersection of medicinal plants and self-care. When they expanded their edibles lineup from chocolates to pills, they wanted to launch the new form factor, Drops, in a way that conveyed its huge leap forward for cannabis consumers. We developed a tagline, Pop a Drop, and a robust campaign to introduce the consumer to this fast-acting toolkit of targeted formulas. Pop a Drop celebrates the absolute ease and satisfaction of optimizing your day with portable low-dose pills that “help you do all the life stuff better.”

 

Pop a Drop fueled the most successful launch ever within the category in Colorado. The company’s sales doubled almost immediately, and less than a year later, the campaign helped catapult 1906 to expand to multiple other states and quintuple sales.

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SCOPE

CREATIVE DIRECTION

MESSAGING

PHOTO ART DIRECTION

CAMPAIGN + COLLATERAL DESIGN

PACKAGING DESIGN

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ROLE CREATIVE DIRECTOR, DESIGNER

CREATIVE DIRECTOR / COPYWRITER HEATHER LARIMER

EXECUTIVE PRODUCER TRACY GALLAGHER HENDRIKS

LIFESTYLE PHOTOGRAPHY THE MARBLES, DOMINIC DISAIA

PRODUCT PHOTOGRAPHY BEN SELLON

PRODUCTION VACATION THEORY, KATIE REARDON SELLON

RETOUCHING KYLE PERO