MUJI Portland

 

MUJI wanted to debut in Portland, Oregon with more than just an introduction to its retail store and products. They sought to create a launch campaign that conveyed the MUJI ethos, to help the new audience understand MUJI as a ubiquitous maker of everyday, useful goods versus a specialty, destination shopping experience. The Find Less at MUJI message and campaign embodied their philosophy of creating thoughtful and sustainable products that are, simply put, enough.

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Campaign executions included billboards, bus shelters, construction screens, print ads, print collateral, in-store displays, and sidewalk stencils.

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SCOPE

STRATEGY

CREATIVE DIRECTION

MESSAGING

CAMPAIGN + COLLATERAL DESIGN

ACTIVATIONS

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ROLE CREATIVE DIRECTOR, DESIGNER

DESIGNER LEA LOO

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CREATED WITH OMFGCO