Levi's

 

Levi's set out on an experiment to explore a variety of visual territories with the intent of interpreting the brand through a fresh lens on Levi.com. The result was a deep dive into the brand's values and stories, tapping into new ways to underscore their innovation and history as a true denim authority.

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SCOPE

WEB DESIGN

EDITORIAL DESIGN

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ROLE DESIGNER

CREATIVE DIRECTOR DAVE MIKUSH

DESIGNER JOANNA PAPALEO

PRODUCER ABBY NOE

COPYWRITER DAVE JAWORSKI

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CREATED WITH INSTRUMENT