Laylow Waikiki

 

The Laylow is a unique hotel experience offering mid-century Hawaiian charm in the heart of bustling Waikiki. Formerly an off-beach budget hotel on a lesser known street, the property was reborn as an oasis from the buzz of the neighborhood and a must-visit for both tourists and locals. The project began with imagining a new brand concept and grew into consideration of every touchpoint, from the name and the wallpaper to the breeze blocks and furniture pieces. The hotel is now part of the Marriott Autograph Collection.

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SCOPE

STRATEGY + POSITIONING

CONCEPT DEVELOPMENT

NAMING

ART DIRECTION

BRAND IDENTITY

COLLATERAL DESIGN

SIGNAGE

CURATION

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ROLE ART DIRECTOR

CD FRITZ MESENBRINK

DESIGNERS ELLEN WILDE, ORION JANECZEK, KIMBERLY SUTHERLAND

INTERIORS ASHLEY TACKETT, GARTH KLIPPERT, NICO SEMANOVA, STUDIO SAY SO

MURAL MICHAEL PAULUS

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CREATED WITH OMFGCO