The Laylow is a unique hotel experience offering mid-century Hawaiian charm in the heart of bustling Waikiki. Formerly an off-beach budget hotel on a lesser known street, the property was reborn as an oasis from the buzz of the neighborhood and a must-visit for both tourists and locals. The project began with imagining a new brand concept and grew into consideration of every touchpoint, from the name and the wallpaper to the breeze blocks and furniture pieces. The hotel is now part of the Marriott Autograph Collection.
STRATEGY + POSITIONING
ROLE ART DIRECTOR
CD FRITZ MESENBRINK
DESIGNERS ELLEN WILDE, ORION JANECZEK, KIMBERLY SUTHERLAND
INTERIORS ASHLEY TACKETT, GARTH KLIPPERT, NICO SEMANOVA, STUDIO SAY SO
MURAL MICHAEL PAULUS
CREATED WITH OMFGCO