Situated in the Fairhaven neighborhood of Bellingham, Washington, Gainsbarre is a natural wine bar, shop, and delicatessen named after Serge Gainsbourg's spirited alter ego. The project included giving the destination a name, developing a distinct brand, and designing a suite of collateral. The Francophile-inspired identity pays a playful homage to the founder's love for French music and a coastal, holiday state of mind.