Gainsbarre

 

Situated in the Fairhaven neighborhood of Bellingham, Washington, Gainsbarre is a natural wine bar, shop, and delicatessen named after Serge Gainsbourg's spirited alter ego. The project included giving the shop a name, developing a distinct brand, and designing a suite of collateral. The Francophile-inspired identity pays a playful homage to the founder's love for French music and a coastal, holiday state of mind. 

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SCOPE

NAMING

CREATIVE DIRECTION

BRAND IDENTITY

COLLATERAL DESIGN

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ROLE  CREATIVE DIRECTOR, DESIGNER