Freeya

 

Freeya is an app designed to streamline the process of finding or donating free stuff. Its competitors are well-worn but clunky: donating to the Goodwill, or using Facebook and Craigslist. We needed to inspire our target audience (which is almost everyone!) to try a new way of purging the old and discovering the new.

 

We created a campaign that is approachable and fundamentally fun, using a binary structure to convey both sides of Freeya’s utility, and the joy of participating in the circular economy. Using clever two-part headlines like GOODBYE, HELLO and photographs of idiosyncratic and plausibly-free objects, we showcased the incredible variety and charming specificity of the delightful things that show up on Freeya.

SCOPE

STRATEGY
CREATIVE DIRECTION

BRAND DESIGN
CAMPAIGN DESIGN
DIGITAL MARKETING

ROLE CREATIVE DIRECTOR, DESIGNER
CO-CREATIVE DIRECTOR/COPYWRITER HEATHER LARIMER
PHOTOGRAPHY SUNG KOKKO

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