One of the original edibles in the 1906 lineup, these peanut butter cups are adored by those who’ve had the pleasure of trying them. Sadly, they simply weren’t selling. A high price point combined with a clunky, unattractive package was creating a barrier-to-entry for new consumers. In an effort to reboot 1906 Bliss, we reimagined it in it’s entirety, with the goal of translating it’s permagrin-inducing qualities and boosting sales. A new visual identity, new language, a single versus double serving quantity, and simplified packaging (with a smaller environtmental footprint) were all part of the evolution. The packaging and campaign elevated the blissful nature of the product and subsequently spread euphoric happiness to the masses.
ROLE CREATIVE DIRECTOR, DESIGNER
CREATIVE DIRECTOR / COPYWRITER HEATHER LARIMER